LinkedIn is a powerful networking tool for businesses, and it’s the 4th most popular social network in the world. Surprised? You’re not alone. Many people, from recruiters to business development professionals, underestimate the importance of LinkedIn, especially when it comes to B2B sales.

In fact, LinkedIn has a Sales Navigator tool built specifically to help B2B companies sell their products more effectively.

Already searching for qualified leads using LinkedIn and Sales Navigator? Need some tips on how to get started, and make the most of this inbound marketing platform? Here are 4 quick tips that are sure to be helpful.

1. Start with A Professional and Approachable Profile

Think of LinkedIn as you would think of real life. Would you buy a product from a complete stranger who just walks up to you, or from a person who looks professional, gives you plenty of information about what they do, and is friendly and approachable?

In the same vein, having a professional LinkedIn profile is paramount to getting more business while using Sales Navigator. Making sure you have a professional profile picture and header image, a headline that gives a clear idea of who you are and what you do, and a good bio and experience history are all things that make your profile strong and make you more credible.

2. Don’t Consider LinkedIn As A Replacement for Face-To-Face Meetings

While LinkedIn is a great way to reach out to prospects, it can never replace the importance of a phone call or in-person meeting. As a matter of fact, LinkedIn is best used as a way to follow up with people you’ve already met face-to-face.

3. Leverage Your Services

You’re more likely to get connected with qualified leads if you are offering something that provides a solution to their problem. Send them a personalized message what shows them why you’re reaching out and how you can help them and their business.

4. Find the Best Customers

LinkedIn has a powerful suite of filters for position, title, company, industry, and dozens of others, so that you can quickly identify qualified leads, stakeholders, and decision-makers. Make the best of these, to ensure that you can quickly discover B2B customers who are ideal for your goods or services.

Use These Tips and Make the Most of LinkedIn and Sales Navigator

The power of Sales Navigator and LinkedIn should not be overlooked. With proper use, it’s easy to capitalize on your social network and convert your connections into