Think about the qualities of your products or services and showcase them in a way people will understand just how much of a difference it will make in their lives by putting it in context. For example, let’s imagine you’re trying to sell massage therapy services. Saying something like “Avoid back pain by trying out one of our massage sessions” could potentially interest your customer. You’re essentially putting on the table a widespread issue people are confronting with and telling them they can avoid it. You’re giving an answer to a problem, for some, and a measure of prevention, for others.