Part of our North Star, and what helps us to define successful engagements with clients is ensuring that we've checked off three boxes:
- We've developed something that's Repeatable: Can what is currently being executed, be executed again, and again, and again?
- We've developed something that's Scalable: Can we pick up this machine and drop it into a new territory or vertical? If it works locally, will it work regionally? Nationally? Globally?
- We've developed something that's Profitable: If we put $1 into the machine, can we expect to receive $2, $3, $20 back?
While this may sound simple, we've seen from experience that these three boxes are often left unchecked from both a sales and marketing POV. Next time you're evaluating your current customer acquisition strategy, ask yourself if everything you're doing is repeatable, scalable, and profitable.