By now, we’ve all heard the phrase, “content is king.” Content is what influences consumers and companies to make decisions on anything from where they buy their groceries to what company will provide their supply chain services. Content is a powerful component in any marketing strategy, and here’s why:
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep
- 70% of consumers want to learn about products through content as opposed to traditional ad methods
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
But in a world so inundated with content, how can you ensure your content is reaching your audience, and more importantly, making an impact?