Pop-up ads are a perfect example of outbound marketing, a traditional form of marketing aimed to obstruct the potential customer. Other examples of outbound marketing include cold calling, tv/radio ads, and cold emails that feel like spam because the recipient has no prior engagement with the company. This form of marketing is less effective than inbound marketing because it hinders potential customers from converting.
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.” - Hubspot
It’s time to transform your marketing. Customers are looking for value and solutions to their problems. Start using marketing tactics like:
- Writing blogs about your clients’ common problems and how to solve them
- Running social media campaigns to stay active and relevant
- SEO optimization for your website
- Downloadable content on your website such as e-books or instructional videos
With inbound marketing, you are creating an environment in which customers are more likely to buy and have a better sales experience, boosting your conversion rates and using your time and resources in a more valuable way.
Want to learn more about inbound marketing and create a plan? Reach out to us today and see how we can build your new marketing strategy.