Okay, you made a great ad, and you built a great landing page. Now you’re done, right?
Not so fast. But this is the last step. Once you’ve gotten your clicks on your ad, and converted those consumers to leads, it’s time to nurture them. While we all want to believe we live in a world of one call closes, the reality is prospects receive an average of 10 touches from the time they enter the top of the funnel until they’re a closed-won customer. Lead nurturing is your solution for maintaining touchpoint consistency.