Free content is important – but consistent content is just as crucial. Think about the last time you saw a great blog post from a company. You probably went to their blog, hoping to find some more informative content to engage with.
Lo and behold, that blog post was the only one written within the past year – all of the others are outdated and old. You may have clicked one or two, then navigated away from the site, never to return.
This is why consistent content is just as crucial as free content. Once you hook someone to your content, you don’t want them to leave – so you must have a comprehensive content strategy that allows you to produce high-quality, totally-free content on a regular basis.